CASE STUDY
AI-Augmented Sales Teams.
Umaneo developed a tailored solution enabling Festo Sales to identify optimal products from a 350,000-page technical portfolio, deployed across 60+ countries.
Umaneo developed a tailored solution enabling Festo Sales to identify optimal products from a 350,000-page technical portfolio, deployed across 60+ countries.
Festo, headquartered in Germany, was founded in 1925 and remains a family-owned company with operations in about 60 countries, serving over 300,000 customers. In 2023, it reported a turnover of about $4 billion USD. Festo offers pneumatic and electrical automation solutions, investing 7% of its revenue in R&D, generating around 100 new patents annually. Its educational division, Festo Didactic, is located in Quebec City, Canada and provides training programs to bridge the gap between education and industry needs. Committed to innovation and sustainable growth, Festo enhances productivity while promoting sustainable development.
Festo selected Umaneo as the partner to build a mission-critical platform requiring a deployment across 60 countries in multiple continents. The solution allows customer requests to be matched with the optimal Festo product offering, one of thousands of products found within a 350,000-page documentation. Searching for the right product was understandably a significant challenge for technical representatives. Thanks to a powerful AI engine, the intelligent solution developed by Umaneo significantly enhances Festo's sales bid response capacity.
The AI solution developed has achieved a much higher performance than off-the-shelf solutions, surpassing the existing models significantly by achieving over 95% precision. The business impacts from the implementation are tremendous. Thanks to the high performing AI engine, Festo significantly increases its sales capacity, notably when responding to RFPs which typically require many back-forths within technical teams. The technical information is easier to find and more exact to the client requirements, training time for new representatives is reduced, and ultimately “each seller becomes our top rep” as per Michel Lessard, CEO of Festo Didactic.
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Thanks to Umaneo’s AI solution, we are reducing our major bottleneck and greatly augmenting our sales capacity within our global network. This initiative is having a major impact on our organization. Considering the degree of complexity of the business challenge, our organization is mesmerized by the results of this first foray into artificial intelligence.
